CW Plus is CW's national feed, owned by The CW Network, LLC (a joint venture between Time Warner and CBS Corporation, each holding 50% ownership), which is mainly done on digital sub-channels and non-broadcast cable television channels. This service is intended for areas that are under the top 99 television markets in the United States designated by Nielsen Media Research. In addition to bringing CW network programming on Mondays to Fridays during the day and prime time, as well as educational programming blocs early Saturday, The CW Plus runs a mix of syndicated and mediated programs beyond the specified network programming period.
CW handled programming and promotional services for The CW Plus at its corporate headquarters in Burbank, California (marketing services were handled through a separate division for the service until March 2008, when the operation was diverted to CW's marketing department due to the layoffs imposed by the network); the central operation for CW Plus affiliates is centered on the California Video Center in Los Angeles.
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One of the predecessors of The CW, The WB Television Network has maintained a similar group of affiliated cable affiliates in selected small and medium sized markets called The WB 100 Station Group, which began operations on 21 September 1998 and continues to operate until The WB terminates operations on September 17, 2006. On February 24, 2006, one month after CBS Corporation and Time Warner announced the launch of a new network, The CW officially released a proposal to an affiliate candidate announcing the creation of The CW Plus, a single similar network feed for smaller markets - covering the same area served by The WB 100. While there is no guarantee that affiliates in The WB 100 will automatically join CW Plus, most of them (especially cable-specific affiliates) eventually join the new service, and the programming is seamlessly diverted from The WB 100 to The CW Plus.
Because The WB 100 was created before digital television was easily available in the United States, most WB 100 stations were distributed exclusively via cable, with some major channel affiliates in over-the-air broadcast stations. With the launch, The CW (along with MyNetworkTV) became one of the first conventional broadcasting networks in the US to fully utilize digital multicasting to gain over-the-air coverage in markets that do not have enough television stations to maintain traditional mainstream affiliations. (Fox, The WB and fellow predecessors CW UPN had several affiliate sub-channels just shortly before The CW was launched, but the over-the-air distribution in this way was very limited at the time). In some markets served by CW Plus stations, current affiliates may not be the same as the previous WB 100 affiliates. Some CW Plus affiliates are performed on a digital sub-channel from a local broadcast station, while the previous affiliates of The WB 100 are wired-exclusive; specific cable affiliates of The WB 100 have been completely replaced by a subchannel or an affiliate main channel over the air when CW is launched, or join CW Plus only for broadcast stations that manage or get it to start bringing it over-the-air at some point after its launch.
As well as The WB 100, CW Plus programming is transmitted over a network of data servers originally transmitted digitally to local and national advertisements, promos, station identifiers and logo bugs customized for each affiliate to headends in the main control facility of a local station or provider's office cable that operates local affiliates. Programming is forwarded to downloaded wireless PC-based systems (via data feeds distributed via satellite), storing and pasting advertisements during program lags controlled via playlists via national feeds sent via satellite to individual affiliate home markets; the unit also transfers program feeds through address headers deployed to each affiliate based on their call letter, submits advertising and promotions of the program, and generates logs from pre-served ads. The cost of these units is partially replaced by The CW, with no more than 50% of the purchase cost paid by the affiliate. Affiliates send log files from local advertisements over the Internet to a traffic management system located at the CW corporate office in Burbank, which handles trading, program feed distribution and insertion of specific advertisements and local promotions to their respective affiliates. After CW stopped providing support for commercial traffic and server systems in September 2009, the responsibility for advertising and insertion transactions was transferred to individual CW Plus affiliates, although CW continued to handle programming and transmission operations.
CW Plus stations are generally managed and promoted by local affiliates of larger over-the-air television stations, which can generate some local programs (such as morning and/or prime time broadcasts), air live local sporting events, or nationally syndicated sports broadcasts either from ESPN Regional Television, ACC Network or American Sports Network; some affiliates, however, are operated by local cable providers.
CW Plus affiliates each have their own local brand, which is usually a combination of a CW name with either a municipal franchise/cable franchise license or regional regional description (such as "Northland" for Duluth and northeastern Minnesota, as seen on the logo next to top left). Unlike its predecessor, The WB 100 Station Group, The CW Plus does not use call signs that are only used for extensive branding and/or additional identification purposes; while many WB 100-cloud-CW Plus cable networks have stopped using fictitious call alerts (which are not assigned by the Federal Communications Commission, because agencies do not issue licenses for cable channels), some continue to use what they have been using as part of The WB 100 Station Group, mainly doing so for identification purposes in Nielsen's local tabloid-tabulated report.
CW Plus initially maintains a separate website featuring promotions for CW networking programs, search maps for CW Plus affiliates, customizable programming schedules into the affiliates local time zone, and still promotional ads for CW network events and syndicated programs seen in CW Plus feeds. In May 2014, YourCWTV.com was terminated as a stand-alone website, redirecting to CW's main website on CWTV.com. However, the website of all CW Plus affiliates continues to be hosted on your YourCWTV.com domain, which displays much of the above-mentioned content on the national website; as well as links to social media websites and pages operated by affiliates or over-the-air carriers, and links to affiliate contact information, advertising services, and (if any) the main website of a parent broadcast affiliate. A separate website for that service was restored in September 2017, under the domain CWPlusTV.com.
Maps The CW Plus
Programming
Like the previous WB 100 Station Group, The CW Plus uses a different dual programming model from CW-affiliate stations in large and medium-sized markets. Days in CW Plus affiliated without CW programming programmed by the network - primarily featuring programs currently broadcast in syndication, with syndicated movie packages filling selected weekend time slots, and overnight paid programs and some afternoon time slots; this reduces the local affiliate operators from the obligation of having to get a syndicated program to fill timeslots outside the CW network schedule. However, some over-the-air CW Plus affiliates can fill in paid programming time with content from other sub-channel networks such as MeTV, TV or TV Antenna, especially if the network whose content is sourced has no full-time affiliation in the market. CW Plus affiliate operators handle local ad sales for stations, cable-specific outlets or sub-channels, which incorporate local commercial inserts during CW networks and syndicated programming provided by the service.
Prior to the debut of One Magnificent Morning block produced by Litton Entertainment on the network in October 2014, the remaining two hours of programming that complied with the FCC education programming guidelines were not covered by the Children's CW-WB Children's program block, The CW4Kids/Toonzai and Vortexx - also handled by The CW Plus. But even with the debut of One Magnificent Morning, The CW Plus continues carrying the E/I syndication program early on Saturday morning immediately after the block's conclusions, resulting in a net surplus of seven hours of educational programs each week (five provided by CW, and two by The CW Plus) which far exceeding the three hours required by the FCC. The additional syndicated E/I content was reduced to one and a half hours in September 2015 (consisting only of Great Great World Elizabeth Stanton ) and shifted to the point of the evening of Saturday night; The additional syndicated E/I window is omitted in September 2016, with the necessary educational programs now coming exclusively through the One Magnificent Morning block.
The syndicated programs broadcast on The CW Plus during non-network programming hours as of September 2017 include Maury , The Steve Wilkos Show , Seinfeld , Elementary Family Guy , The Goldbergs , Cops , King of the Hill , and < i> Jerry Springer . Some syndication programs provided by The CW Plus are replaced by the local affiliate station or cable franchise operator with alternative performances if the rights to the program are held by other stations in their market. Many sub-channel affiliates also carry local news releases produced by shared-managed stations or through news sharing agreements with other stations in the same market within one or more of the designated "Live Local News Windows" (Monday to Friday from 7: 00 to 8: 00:00, and, depending on the time zone, every night at 10:00 or 9:00 pm and weekends at 6:00 or 5:00 pm local time). Although The CW Television Network does not carry its own national news program, The CW Plus does bring The Daily Buzz, a syndicated news program and chat that originally aired its predecessor The WB 100 began in September 2002 and remains on The CW Plus until September 2014 (eight months prior to the April 2015 cancellation program).
CW Plus operates three separate feeds for the Eastern, Mountain and Pacific Time Zone, whose master schedule is designed to align CW prime time programming start time with network broadcast affiliate feeds; thus, CW Daytime and One Magnificent Morning blocks (designed for delay) are shown an hour earlier - compared to the scheduling they want - to affiliates in the Central and Alaska time zones.
Availability
In September 2015, CW Plus has current and pending affiliate agreements with 100 television channels covering 40 countries, comprising 88 broadcast affiliates (74 serving as sub-channel affiliates only and 14 with main channel affiliates) and 13 cable-only affiliates. Counting primarily over-the-air affiliate services, CW Plus includes an estimated global audience of 59,718,119 US audiences, or 19.11% of all households with at least one television set.
The availability of CW Plus stations through paid television services varies by provider; while CW Plus outlets are usually carried by major cable, fiber optics and IPTV providers (including multi-system and private cable operators) in a market served by sub-channel or cable affiliates only from those services, some rural pay-TVs that do not carry CW affiliates Plus locally through existing distribution agreements with affiliate broadcasts or through the absence of an agreement with only cable affiliate carriers that carry CW stations from larger adjacent markets.
In certain markets, satellite providers DirecTV and Dish Network carry stations that retain major affiliations with The CW Plus - and in some cases, also bring affiliates sub-channel services - as part of their local station level; but in areas served by cable or sub-channel affiliates, customers of both providers can only accept broadcast affiliations outside The CW (DirecTV brings affiliates from neighboring markets that have major channel affiliates with networks in some smaller markets, with coastal network providers designated providers - WDCW in Washington, DC or XETV-TDT in Tijuana/San Diego - available as a substitute for local or nearby affiliates elsewhere; Dish Network provides CW programming to its customers in smaller markets through Tribune Broadcasting- WPIX-owned affiliates/New York City, KTLA/Los Angeles and KWGN-TV/Denver, available as part of the a la carte superstation level).
Because CW Plus conversions meet the high definition schedule in June 2012, many of The CW Plus stations have been converted to bring high definition feeds on over-the-air signals, although they are usually transmitted in 720p rather than 1080i network master resolutions due to technical considerations for key network feeds their parent stations - except in some markets where CW Plus broadcast affiliates also have no affiliation with major broadcast networks - on their main channel. Prior to that, the master station also carries the main CW signal in HD which is mixed with CW Plus schedule to provide high definition programming from the network to local cable and satellite providers.
List of CW Plus affiliates
Custom market rating (DMA) is based on Nielsen's estimate as of September 2016.
- 1 These stations carry CW Plus on a digital sub-channel. In some of these cases, the listed channel is an actual digital channel (eg "13" instead of a virtual channel like "27.2", for WKYT).
- 2 The cable channel is operating but has not been broadcasted through digital sub-channels. See also note 1.
- 3 The previous affiliate locale is operated as a cable channel only.
- 4 Previous local affiliates are operated as main channel affiliates.
- 5 KCWE is available over-the-air in the St. Joseph, like any other local station from Kansas City; KNPG-LD was previously operated as a "WBJO" cable course since its 1998 registration as part of the WB Station 100 Group until News-Press & amp; The Sheet Company took over the operational control and advertising of the channel and added it to KNPN's third digital sub-channel in June 2012; then split into separate licensed stations such as KBJO-LD owned by News-Press & amp; Sheets in April 2014.
- 6 The WWME main channel maintains a separate schedule when it does not show CW network programming.
Former affiliates
See also
- WB 100 Station Group - The CW Plus predecessor; most of the cable-only channels and some over-the-air stations that are the outlets of The CW Plus previously served as affiliates of The WB 100 Station Group
- CW-W - KTLA/Los Angeles standard single-definition feed for CW-affiliated markets run on DirecTV
- CW-E - standard-definition feed from WDCW/Washington, D.C. for markets without CW affiliates run on DirecTV
- WGN America - a public entertainment cable and satellite network in the United States, originally serving as a national superstass feed of the Chicago CW WGN-TV affiliate; it serves as a de facto affiliate of CW The WB's predecessors for the US market without over-the-air affiliates from January 1995 to October 1999
- Foxnet - a special cable network similar to the Fox-less affiliate market, operating from 1991 to 2006
- CTV Two Alberta - the only similar cable affiliate of CTV Two in the Canadian province of Alberta; previous Access
- CTV Two Atlantic - the only similar cable affiliate of CTV Two in the Atlantic of Canada; previous Atlantic Satellite Network (ASN) and A Atlantic
- The city of Saskatchewan - the only cable affiliation that is similar from the City in Canada's Saskatchewan province
References
External links
- Official website
- CWTV.com - Official website for The CW
- CWTVLink.com (requires login information)
- GDMX Broadcast - GDMX Sites (broadcast origination for The CW Plus)
Source of the article : Wikipedia
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