comScore is an American media measurement and analysis company that provides marketing and analytics data for companies, media and advertising agencies, and publishers.
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Histori
ComScore Networks was founded in July 1999 in Reston, Virginia. The company was co-founded by Gian Fulgoni, who for many years became CEO of market research firm Information Resources, Inc. (IRI) and Magid Abraham, who is also a former IRI employee and had served as president of IRI in the mid-1990s.
On March 30, 2007, comScore made an initial public offering of shares in Nasdaq, using the symbol "SCOR".
On February 11, 2014, comScore announced the appointment of Serge Matta as chief executive officer, effective March 1st.
Co-founder Gian Fulgoni, who has served as emeritus chairman since 2014, replaces Serge Matta as chief executive officer on August 10, 2016. On September 2, 2016 comScore received a letter from NASDAQ that they were threatened delisting from an exchange on September 12 unless comScore filed a report annual 2015 (10-K) form and report for the first two quarters of 2016. On February 6, 2017, comScore announced that it would not meet the deadline set by NASDAQ to "settle its finances" restatement and regain compliance with Nasdaq listing terms. "Because of this missed deadline," comScore common stock can be suspended from trading and removed from the Nasdaq. "If comScore is removed from the NASDAQ and their trades are suspended, they suggest they intend to be" quoted in OTC Markets. "In November 2017, reports, co-founder and CEO Gian Fulgoni retired.
On April 23, 2018, it was announced that Bryan Wiener was appointed chief executive officer of the company, effective May 30. Wiener previously served as chairman of the 360i, a 1,000-person agency known for his ability to help brands capitalize on change. through innovation and a data-driven approach to marketing.
The CEO position at comScore has been vacant since former CEO Gian Fulgoni retired in November 2017.
Mergers and acquisitions
comScore acquired Media Metrix in an agreement announced in June 2002. Previously, the Federal Trade Commission announced it would block an offer by NetRatings to acquire Media Metrix.
Media Metrix originated as PC Meter, a business unit of the NPD Group's market research company, and began publishing statistics in January 1996. In July 1997, it changed its name to Media Metrix. In October 1998, Media Metrix joined rivals, Relevant Knowledge. The company went public as NASDAQ: MMXI in May 1999, achieving a market capitalization of $ 135 million on its first day of trading. In June 2000, the company acquired Jupiter Communications for $ 414 million in stock and changed its name to Jupiter Media Metrix. In the aftermath of the destruction of the dot-com bubble and associated decline in internet marketing spending, Jupiter sold its Media Metrix service to rival comScore for $ 1.5 million in June 2002.
In May 2008, comScore announced the acquisition of M: Metrics, a company that measures mobile content consumption. This transaction involves a cash payment of $ 44.3 million and a problem of about 50,000 options to buy comScore common stock shares to multiple Ms: the holders of the Unpublished Metrics option.
comScore announced in October 2009 the acquisition of Certifica, an internet marketing company based in Santiago, Chile. This acquisition enhances ComScore's presence in the Latin American market.
In February 2010, comScore announced an agreement to purchase ARSgroup, headquartered in Evansville, Indiana.
On July 1, 2010, comScore announced that it has acquired Nexius, Inc. product division.
comScore later acquired Nedstat for approximately $ 36.7 million on September 1, 2010.
In February 2015, comScore AS entered into a partnership with Kantar owned by WPP by purchasing equity shares.
In September 2015, comScore and Rentrak announced the merger of the two companies. The move is intended to combine the comScore digital media measurement capabilities with Rentrak's TV performance capabilities to create cross-platform media measurement companies, possibly able to challenge Nielsen N.V. in the media measurement room. Under the terms of the agreement, comScore agreed to acquire Rentrak in an agreement of all shares valued at approximately $ 732 million, with Rentrak shareholders receiving 1.15 shares of comScore per share belonging to Rentrak.
The comScore-Rentrak deal closes on February 1, 2016, with the latest transaction valued at $ 767.7 million.
Maps ComScore
Data collection and reporting
comScore manages a group of users who have monitoring software (with brands including PermissionResearch, OpinionSquare and VoiceFive Networks) installed on their computers. In exchange for joining comScore research panel, users are presented with various benefits, including computer security software, Internet data storage, virus scanning, and opportunities to win cash or prizes.
comScore estimates that two million users are part of the monitoring program. However, the self-selected population, no matter how large, may not be representative of the population as a whole. To get the most accurate data, comScore adjusts statistics using weights to ensure that each segment of the population is adequately represented. To calculate this weight, comScore regularly recruits panelists using random number calls and other offline hiring methods to accurately determine how many online users are collected by geography, income, and age. Correcting comScore data requires accurate demographics of a larger set of users. However, some comScore users are recruited without being asked to provide demographic information and, in other cases, users may be dishonest about their demographics. To ensure data accuracy, comScore verifies the demographics of its users during measuring statistical data.
Corrected data is used to generate reports on topics ranging from web traffic to video streaming activities and consumer purchasing power.
Integrated Digital Measurement
With the introduction of the Integrated Digital Measurement (UDM) in May 2009, comScore implemented a solution for measuring a digital audience that organically combined both panels, and a census-based measurement approach into a single methodology. comScore has developed this exclusive methodology to calculate the reach of audiences in ways unaffected by variables like cookie deletion and cookie blocking/rejection to help resolve longstanding differences between the two measurement approaches.
Campaign measurement
comScoreed Essentials Campaign in 2010 to measure how digital campaigns reach their audiences. In March 2012, comScore launched a validated Essentials Campaigns (vCE), which introduced the idea of ​​"validation" impressions. In January 2013, comScore announced that it has evaluated 4,000 campaigns for clients that includes over 75 agencies.
Criticism
In 2006, Ben Edelman, a Harvard researcher, alleges that there are cases where comScore software has been installed on a user's computer without their knowledge. comScore admitted that it was discussing with a spyware company called DollarRevenue but said that no contract was ever signed, and after realizing that DollarRevenue distributed the comScore software, a few months later, it took steps to prevent the software distributed by DollarRevenue from sending data to comScore. Stanford IT notes that the monitoring software has been bundled with the iMesh file sharing program without the user knowing it, although the comScore relationship with iMesh was short-lived and happened several years ago.
In the past, software was forwarding users' internet traffic through the comScore proxy server, which triggered criticism about speed performance. As a result, some universities and banks take steps to block proxy servers. In response to these concerns, comScore is no longer using this technology.
In June 2010, warnings about Mac Spyware launched from free apps like screensavers, from Intego security companies were reported in the media and involved VoiceFive, Inc. as the source of the alleged spyware software.
In addition, leading blogger and angel investor, Jason Calacanis claims that ComScore is running a 'blackmail' ring by a very low number of publisher traffic and forcing them to pay a fee for direct measurement through tracking pixels. ComScore responds to these allegations by offering their direct measurement measurement pixels to long tail-long web publishers for free.
Awards
- Magid Abraham, co-founder of comScore, received the Marketing Research Award of Charles Coolidge Parlin 2009 at the American Marketing Association Marketing Conference 2009.
- comScore was selected as the winner of the 2009 Chicago Innovation Awards for creative development AdEffx in October 2009.
- In June 2009, comScore and the GSM Association won the M.E.F. Award for Business Intelligence in Mobile Media.
- comScore is rated as a viewer selection service by 50.4 percent of respondents for William Blair & amp; Company 6 semi-annual survey of members of the Chicago Interactive Marketing Association (CIMA).
- comScore was ranked as the 15th largest US market research firm based on 2008 domestic earnings, growing faster than each of the 25 largest research firms, according to a Honomichl Top 50 2008 report.
- comScore was selected by the World Economic Forum as one of the 47 most innovative companies in 2007.
- comScore co-founder, Magid Abraham, was awarded the eighth annual, Buck Weaver Award for Marketing. This award recognizes individuals who have made important contributions to the advancement of theory and practice in the science of marketing.
- By 2014, comScore has been awarded "New Technology of the Year" by the Digital Analytics Association. With its multi-platform capabilities, Digital Analytix is ​​able to unite users across devices and platforms using ComScore's browser-pooling methodology.
- According to research by Alexa Internet and SimilarWeb third party analysts, comScore is one of the best marketing companies.
Competitors and alliances
Competitors in internet market research include Alexa, Nielsen Online, Quantcast, SimilarWeb, SRDS by Kantar Media, Thalamus, and Compete, a TNS Media company.
In February 2011, the Coalition for Innovative Media Measurements (CIMM) and comScore announced that they are working together to gauge three screen users and their behavior with content and advertising on television, Internet, and mobile.
See also
- Alexa
- Compete.com
- Customer knowledge
- Hitwise
- Nielsen ranking
- Quantcast
- SimilarWeb
References
External links
- Official website
Source of the article : Wikipedia
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