Promotional mix

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In marketing, promotional mix describes the mix of promotional variables selected by marketers to help the company achieve its goals. This has been identified as part of the marketing mix. It is believed that there is an optimal way to allocate budgets for different elements in the promotion mix to achieve the best marketing results, and the challenge for marketers is to find their mixed rights from them. Activities identified as mixed promotional elements vary, but typically include the following:

• Advertising is a paid presentation and promotion of ideas, goods or services by sponsors identified in the mass media. Examples include print ads, radio, television, billboards, direct mail, brochures and catalogs, signs, store displays, posters, mobile apps, moving pictures, web pages, banner ads, emails.
• Personal sales are the process of helping and persuading one or more prospects to purchase goods or services or acting on any idea through the use of oral presentations, often by face-to-face or by telephone. Examples include sales presentations, sales meetings, sales training, and incentive programs for intermediate salespeople, samples, and telemarketing.
• Sales Promotions are medium and non-media marketing communications used for a predetermined limited time to increase consumer demand, stimulate market demand or increase product availability. Examples include coupons, sweepstakes, contests, product samples, rebates, tie-ins, self-liquidating premiums, trade shows, trades, and exhibitions.
• Public relations or publicity is information about a company's products and services carried by a third party indirectly. This includes free publicity as well as paid effort to stimulate discussion and interest. This can be achieved by imparting significant news indirectly in the media, or presenting it well through press releases or company birthday parties. Examples include newspaper and magazine articles, TV and radio presentations, charitable contributions, speeches, advertising issues, seminars.
• Direct Marketing is a channel-agnostic advertising form that allows businesses and nonprofits to communicate directly with customers, using methods such as mobile messaging, email, interactive consumer websites, online display ads, flyers, catalog distribution, promotional mail and advertising outdoors.
• A corporate image campaign has been considered part of the promotional mix.
• The sponsor of the event or contest or race is a way to generate further positive publicity.
• Guerrilla marketing tactics are an unusual way to bring attention to ideas or products or services, such as by using graffiti, bombing stickers, posting leaflets, using flash mobs, conducting viral marketing campaigns, or other methods of using the internet in a way that does not unexpected.
• Product placements pay for a movie studio or television show to include products or services prominently on the show.

Video Promotional mix

See also

Maps Promotional mix

References

Source of the article : Wikipedia