Brad Parscale (born January 3, 1976) is director of digital media for Donald Trump's 2016 presidential campaign and now serves as campaign manager for the Trump reelection campaign in 2020. Parscale began work for Trump Organization in 2011, and designing websites and creating and managing digital media strategies. In early 2015, Trump hired Parscale and his company, Giles-Parscale, to create a website for his exploratory campaign.
When Trump declared himself a Republican candidate in 2015, one of the first people he called Parscale, asked him to update his exploratory campaign site to "a full presidential campaign site." Throughout the Republican primary, Parscale is responsible for Donald J. Trump for President's website, as well as for digital media strategies and online fundraising campaigns. In June 2016, Parscale was officially named director of digital media for Donald J. Trump's campaign for the President, overseeing all aspects of digital media and online fundraising, as well as traditional media strategies, such as radio and television placement.
In January 2017, Parscale, along with other Trump senior aide Nick Ayers, officially launched the First American Policy, a non-profit organization that promotes the agenda of President Trump and the White House initiative.
Video Brad Parscale
Early life and education
Parscale was born in Topeka, Kansas. His father, Dwight Parscale, was an assistant attorney general and ran for Congress at the age of 28. Dwight Parscale owns a restaurant and later became CEO of NewTek, a Topeka based company (now located in San Antonio, Texas) that creates hardware and video devices directly and postproduction, and visual imaging software for personal computers. His mother, Rita Parscale, is a small business owner.
Parscale attended Shawnee Heights High School in Tecumseh, Kansas and moved to Texas before his family attended college. His father, on a visit, decided to move NewTek to San Antonio. Parscale showed interest in computers when he was young. He once found errors in the program and involves Microsoft support all night over the phone to resolve the issue.
Growing up to 6'8 ", Parscale played basketball in high school, then attended the University of Texas at San Antonio on an athletic scholarship, injured his early career sports career and then attended Trinity University in San Antonio where he earned a degree in finance, international business and economy in 1999.
Maps Brad Parscale
Careers
After graduating from Trinity, Parscale moved to California and worked as director of sales and marketing, selling CGI software for five years. After the dot.com bust, he returned to San Antonio, invested $ 500 to set up Parscale Media in 2004, where he got clients by asking customers at Barnes and Noble to see web development books, through Yellow Pages and online for business in San Antonio which he thinks requires web presence. In 2011, he partnered with Jill Giles from Giles Design and together, founded Giles-Parscale, the San Antonio brand, design, digital media, websites, and marketing companies. Parscale also founded TechBloc, a San Antonio-based organization that focuses on the development and expansion of technology, and attracts and retains technology professionals.
Donald Trump 2016 campaign campaign
In 2011, Giles-Parscale was taken to Trump Organization, with Parscale considered a "digital guru", to provide website design and development - and digital media strategies - for Trump International Realty. Parscale continues its business relationship with Trump Organization, providing digital media services for Trump Winery and Eric Trump Foundation. In early 2015, Giles-Parscale was hired to create a website for the exploration campaign of President Donald Trump, which charged $ 1,500 for the site. Throughout the election cycle, Giles-Parscale was paid $ 94 million by the Trump campaign. In 2016 Parscale was named the digital director of the campaign.
Parscale makes use of social media advertising with experiment-based strategies of various facial expressions, font colors, and slogans such as "Basket of Deplorables." Parscale's special role includes leading digital advertising oversight, TV commercials, small dollar fundraising, direct mailings, political budgets and advertising, as well as RNC liaison working every day with Katie Walsh, then head of staff of the Republican National Committee. He is also the head of data science and research, including polling. Parscale claimed that after realizing Virginia and Ohio could not be shaken, he decided to reallocate campaign resources to Michigan and Wisconsin. This shift included the decision to send Trump to Michigan and Wisconsin and focus efforts hard on the two states. This decision is very important in winning the election because Trump won both historically democratic countries.
Parscale greatly leverages Facebook for campaign advertising and managed Facebook staff to help them navigate the Facebook platform to take advantage of all the capabilities of the platform. Parscale did not have any data scientists or digital teams during the Primary Republic and did a lot of social media advertising from his home. He will also hold competitions between technology companies to drive the lowest purchase costs on Facebook (hard-wired) as well as other platforms.
Parscale is able to utilize Facebook ads to directly target voters in swing states. Parscale pointed out to 60 Minutes that he was able to target a particular universe (audience) who was concerned with infrastructure and promoted Trump and its message to rebuild the collapsing American infrastructure. Parscale makes use of Facebook and social media to target voters directly in a far broader effort than the Clinton Campaign. As Parscale stated during an interview 60 Minutes :
I understand early on that Facebook is how Donald Trump will win. Twitter is the way he talks to people. Facebook will be the way he wins.
The Trump campaign initially only had Donald Trump's personal funds to support his campaign. Parscale created a massive grassroots campaign on Facebook that brought quick funding from across the US Parscale linking the successful presence of its vast social media using the help offered by companies like Facebook, Twitter, Snapchat, and Google. He said that since the Trump campaign is meant to spend $ 100 million on social media, companies in the area are ready to help campaigns in using the money effectively.
"The campaign is pouring money into Facebook, sending thousands of ad versions that are tweaked to maximize responses, and then win the presidency by a fairly narrow margin so Parscale (and Facebook) can receive credit."
The voter information database pushing Parscale's social media advertising campaign in the 2016 election was dubbed the "Alamo Project", a name that eventually includes all fundraising and political-related advertising.
Donald Trump presidential campaign 2020
On February 27, 2018, President Trump named Parscale as reelection campaign manager in 2020.
References
External links
- Giles-Parscale
- americafirstpolicies.org
- TechBloc
Source of the article : Wikipedia
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