Marketing Operations Management (MOM) is a version of end-to-end marketing optimization, from planning and budgeting, through content marketing management to global marketing implementation and analysis. It is a conceptual framework that defines all processes that support marketing strategies and tactics. The process it establishes is built into a software tool, the Marketing Resource Management system.
It is characterized by efforts to achieve measurable and traceable Marketing Returns (ROMI), and, as a means to achieve that, creates a marketing dashboard, leading to increased marketing effectiveness. The concept of a marketing dashboard is that a marketing executive, or even every employee of an organization, can get into a system that shows the status of all ongoing marketing activities - showing 'fuel consumption' (spending), 'speed' (sales)) and various metrics others in the automotive analogy. The MRM industry, including software vendors with integrated solutions, provides software infrastructure to help organizations with their MOMs.
Video Marketing operations management
See also
- Digital Asset Management
- Company Marketing Management
- Marketing Guarantee
- Marketing management
- Marketing operations
- Marketing Resource Management
- The request chain
Maps Marketing operations management
References
- http://www.globalmarketingops.com/- Lionbridge (NASDAQ: LIOX) provides best practice information for managing marketing operations in a global context
- http://www.idc.com/getdoc.jsp?containerId=IDC_P7136 - CMC Advisory Services IDC provides marketing executives and their operations partners with in-depth research and industry-wide best practices to plan people's programs and investments, prepare marketing operations, mobilizing resources, and measuring results.
Source of the article : Wikipedia
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