Field marketing (also field sales) is a traditional discipline in direct marketing, it involves people distributing, auditing, selling or sampling promotions in the "field".
Field marketing has historically been regarded as a one-way communication tool. Brand messages are delivered from promotional personnel to consumers either through sample media, a piece of merchandise or literature.
In the present, field marketing can also include two-way communication such as requesting feedback about samples or inviting consumers to follow a brand on social media.
Field marketing can be distinguished from all other direct marketing activities due to direct face-to-face direct marketing. Field marketing includes highly targeted direct sales promotion, merchandising, auditing, sampling and demonstration, experience marketing, street show organizing, events and mystery shopping. This discipline, individually or in combination, develops the brand and in its implementation shows a clear return on investment (ROI) to the brand owner. This is a key feature and benefit of field marketing - seeing revenue expenditure generates a specific profit.
Marketing professionals can provide support for marketing operations. This includes negating competitor campaigns and/or improving market distribution. Individuals in this profession prefer to have a wide knowledge of various industries. Personnel experienced, trained and supported by computer reporting system. This allows for high levels of accuracy and high speed reporting and data compilation that enables quick and flexible solutions to the dynamics of environmental changes tailored to the client's market needs. Each campaign may involve two or more core disciplines to maximize the client's budget and provide as much repayment as possible.
Video Field marketing
See also
- Ads
- Shared marketing
- Glossary of marketing terms
- Marketing
- Marketing management
- Marketing overview
- Real time marketing
- Online Marketing
Maps Field marketing
References
Source of the article : Wikipedia
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