Direct marketing association

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Video Direct marketing association

Association of Direct International Directors Association

23 direct marketing trade associations of five continents formed the Federation of International Direct Marketing Associations. Founded in 1989, IFDMA was established to develop a strong communication path between direct marketers worldwide, and dedicated to improving practice and communicating the value of direct marketing; and to promote the highest standards for ethical behavior and effective self-regulation of the direct marketing community.

Maps Direct marketing association

Direct Marketing Association Goals

The goal is generally..

• Promote direct marketing techniques and companies to consumers.
• Fight the negative image of the direct marketing industry.
• Provide professional development training and opportunities to marketers.
• Conduct industry research.
• Organize network conferences for marketers.
• Promote direct marketing, notify consumers of existing protections, and promote DMA as their protector, contact point, and regulator.
• Trying to ensure that their members create consumer trust.
• Tells how companies should use information by operating in the provisions of the Data Protection Act.
• Lobbying against Data Protection Actions that protect data from redistribution.
• Lobby laws that prohibit the collection of email addresses.

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Controversy

The Direct Marketing Association has attracted controversy, because people believe they aim to promote spam and to defend unsolicited junk mail and telemarketing, which many consumers find annoying and annoying. They have been accused, by The Spamhaus Project and Electronic Frontier Foundation respectively, promoting spam and working against open standards (ie, Do Not Track) that seek to protect consumer privacy from tracking by online marketers. They are also accused of using an "unlimited" spam definition.

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Telemarketing Act

The National Do Not Call Registry in the United States, entered into force in 2003. By law, it is illegal for telemarketers to call anyone who has registered on the list. After the list has been in operation for a year, more than 62 million people have registered. The telemarketing industry is opposed to listing, but most telemarketers have obeyed the law and do not want to call people on the list.

Canada has passed a law to create a similar Do Not Call List. In other countries, this service is voluntary, such as the New Zealand Names Removal Service.

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See also

• Data Protection Act 1998
• Direct Marketing
• Direct Marketing Association (UK)
• Direct Marketing Association (USA)
• Direct Marketing Association (South Africa)

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References

Direct Marketing

Source of the article : Wikipedia