The list of cata , in the direct mail industry, is an updated address list or database after the submission program is completed, with counter notation and corrections for addresses that are returned as undelivered or forwarded.
In fundraising third-party direct mail, archiving agencies receive contributions, process donor letters and "deposit all contributions to client accounts" according to Eberle Associates, direct mail and US political fundraising firm.
The Professional Fundraising Association also defines caging as "a process or act of collecting donations by entities other than the nonprofit organizations they require."
Often, the processing of a response to a letter is directly made by a leased third party to perform various services, which may include processing payment, preparing product orders, refining recipient addresses, processing returned mail, providing key box services, and depositing funds and related data processing for each of these services. Caging is a short term for service bundles. This term may be a derivative of a financial cashier cage because the operations associated with key box services involve control and protection of funds.
Personal information collected about respondents may be more valuable than donations received or purchases made. Mal Warwick Associates explains that "caging" allows organizations to exploit "information obtainable" from direct mail campaigns: "Information from the sequencing process is often massaged and manipulated six ways from Sunday, all in hopes of finding new productive mailing lists, slightly improving results mail, or cut costs by a few cents. "
Direct Magazine adds that caging is also called "secure response management." The quality of the response data and how the data can be used is directly proportional to the pre-mail plan, which includes labor-saving devices such as matching barcodes and other methods for "all digital workflows."
Video Caging (direct mail)
References
Source of the article : Wikipedia
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