Merkle Inc.

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Merkle Group Inc. (also called "Merkle") is a global data-driven, technology-enabled performance marketing agency based in Columbia, Maryland and is part of Dentsu Aegis Network.

Video Merkle Inc.

History

Merkle Computer Systems, Inc. was founded in 1971 as part of Merkle Press.

The current Chairman and CEO, David Williams, purchased Merkle for $5.2 million in 1988, at the age of 25, and was the company's 24th employee. Merkle had $3.0 million in revenue in 1988 and $560 million in 2016. The company evolved from a database marketing firm into a full-service performance marketing agency. In 2017, Advertising Age ranked Merkle as the 9th-largest CRM/Direct Marketing Agency in the world; the 5th-largest US search marketing agency.

Maps Merkle Inc.

Acquisitions & Alliances

• 1995: Acquired Real Good Software Inc. (Merkle's Nonprofit Database Marketing business)
• 1996: Acquired Phoenix Systems Associates Inc.
• 1997: Acquired Electronic Banking Systems (renamed Merkle Response Services)
• 1998: Acquired Worldwide Direct (renamed Merkle Mailing)
• 2004: Acquired Sigma Analytics
• 2005:
• Merkle divested Merkle Mailing Services and formed strategic alliance with Direct Group
• Acquired Domain
• Acquired Quris
• 2007: Acquired CFM Direct LLC, the Response Processing Division of AB&C Group, and CognitiveDATA
• 2009: Acquired CMS Direct
• 2010:
• Acquired Metzner Schneider Associates
• Technology Crossover Ventures purchased a minority equity stake in Merkle
• Opened first international office in Shanghai, China
• 2011:
• Acquired IMPAQT LLC
• Acquired Lenser
• 2012: Acquired Social Amp
• Acquired 5th Finger
• Acquired Brilig
• 2014:
• Acquired New Control
• Acquired RKG
• Acquired 500friends
• 2015:
• Acquired Pointmarc
• Acquired Periscopix
• Joined the Yahoo Preferred Partner program
• Became first authorized Baidu reseller in United States
• 2016:
• Sold majority stake to global media group Dentsu Aegis Network. Deal values Merkle at $1.5 billion.
• Acquired Axis41
• 2017:
• Acquired DIVISADERO
• Acquired Aquila Insight
• Acquired Sokrati
• Acquired Oxyma
• 2018:
• Acquired HelloWorld

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Awards & Recognition

• 2002: Received ISO certification
• 2003: Merkle named a market leader by Forrester
• 2004: NCDM awarded Merkle the Silver Database Excellence Award in the Modeling Applications category for its work with GEICO
• 2005:
• Internet Advertising Competition (IAC) awarded Merkle|Quris Best Email Message for work with Blockbuster Inc.
• Ad:tech Ad:tech Awards Merkle|Quris named Best Email Marketing Campaign with Vail Resorts
• 2006:
• Named a market leader by Forrester
• Advertising Age 2006 Special Report ranked Merkle 38 in World's Top 50 Marketing Organizations
• NCDM awarded Merkle Silver Award for Analytics & Modeling with 21st Century Insurance and the Bronze Award for Technological Applications with Dell, Inc.
• Rated a Market Leader for Email Marketing by Jupiter Research
• Won first annual DMA Analytics Challenge at DMA06
• President & CEO David Williams named a Best Boss by Winning Workplaces and Fortune Small Business magazine
• Fundraising Success magazine awarded Merkle|Domain and Food for the Hungry the Gold Award for Package of the Year
• 2007:
• Named a market leader by Forrester
• Advertising Age 2007 Special Report Ranks Merkle 31 for World's Top 50 Marketing Organizations, moving up seven positions from the year prior
• Merkle President & CEO David Williams named Ernst & Young Entrepreneur of the Year award winner in Maryland for 2007
• 2008:
• Gold Award from Fundraising Success magazine for work with CARE USA on "A Million Thanks from a Million Places" campaign
• Bronze Award from Fundraising Success for the package of the year CARE November/December World Report campaign
• Bronze Award from Fundraising Success for E-Philanthropy America's Second Harvest "Fill the Fridge" campaign
• Ranked 31 in Deloitte's Technology Fast 50 Programs for Maryland
• Advertising Age ranked Merkle among the Top 10 Direct Marketing Agencies, in the Top 15 U.S. Marketing Services Agencies and among the Top 30 Agency Companies in the world
• 2009:
• David Williams named "CEO of the Year" by SmartCEO Magazine
• Ranked 27th in Advertising Age Agency Report, Merkle was named the largest worldwide marketing services company and the 6th largest direct marketing agency in America
• 2011:
• Named a market leader by Forrester
• Received ISO 9001 Recertification
• 2013:
• Bronze Stevie Award for 2012 Marketing Imperatives
• DMA Innovation Award
• Fundraising Success Gold Award in Nonprofit E-Mail Campaign $10 Million and Up Category
• Internationalist Award for Innovative Digital Solutions in Humanitarian Category
• Named to Post 200 guide to the Washington region's top businesses, private companies category
• 2014:
• Advertising Age Agency Report 2014 Rankings
  • Fastest Growing Top 20 US Agency from All Disciplines
  • 17th Largest US Digital Agency Network
  • 10th Largest and Fastest Growing CRM/Direct Marketing Network in the World
  • 10th Largest and Fastest Growing Search Marketing Agency
  • 7th Largest US CRM/Direct Marketing Network
  • Top 25 US Mobile Agency (Ranked 19th)
  • Top 50 Agency in the World (Ranked 22nd)
  • Largest US Agencies from All Disciplines (Ranked 20th)
• Bronze Stevie Award for 2013 Marketing Imperatives Campaign
• 2015:
• Advertising Age Agency Report 2015 Rankings
• 10th Largest and Fastest Growing CRM/Direct Marketing Network in the World
• 4th Largest and Fastest Growing Search Marketing Agency
• Periscopix, a Merkle company, received seven Drum Search Awards
• Received five Stevie Awards from the 2015 American Business Awards
  • Gold Stevie Award: Best Internal Recognition/Motivational Event: Merkle's Dream Grant Program
  • Silver Stevie Awards: Best Internal Recognition/Motivational Event: Merkle's Annual Awards Program and Best Brand Experience Event: Merkle's 11th Annual CRM Executive Summit
  • Bronze Stevie Awards: Marketing Campaign of the Year, Branded Content Campaign of the Year: Merkle's Connected CRM Book Campaign and Marketing Campaign of the Year - Corporate Reputation/Professional Services: Merkle's 2014 Marketing Imperatives Campaign
• Recognized as leader by The Relevancy Group in "The Relevancy Ring: Email Agency Buyer's Guide"
• Recognized by Forrester Research as a Leader in the marketing database operations scenario of The Forrester Wave(TM): Customer Insights Services Providers, Q4 2015
• 2016:
• 500friends, a Merkle company, ranked as a Leader in The Forrester Wave(TM): Customer Loyalty Solutions for Midsize Organizations, Q1 2016
• Merkle's Angelina Eng, VP, Platform Solutions and Activation, recognized by AdMonsters' Digital Leadership Award
• Merkle-Adobe Integration won the CRM & Data Tool category for the Ticketing Technology Awards 2016
• Merkle's Catherine George, senior account director, named to Medical, Marketing and Media's annual list of Women to Watch
• Took top honors in nine categories at the 14th Annual American Business Awards, '2016 Stevie Awards'
• Merkle | Periscopix won The Drum's Marketing Award for the Best Use of Data category for its work with Tesco
• Received in six accolades in Advertising Age's 2016 Agency Report
• Received a 2016 CRM Excellence Award from TMC's CUSTOMER magazine
• Merkle | Periscopix has been honored with seven 2016 Drum Search Awards
• Merkle | Periscopix honored with DataIQ's Award for the Best Place to Work in Data and named a finalist for the Data Innovator of the Year category
• Merkle and HBO have been awarded the Best Social Marketing Campaign for The Marketer Quarterly Marketing Awards by The Relevancy Group
• Merkle and Susan G. Komen have been awarded a Gold award in the Multichannel category by NonprofitPRO
• Awarded the Adobe 2016 Emerging Partner of the Year, Americas
• 2017:
• Received 6 Stevie Awards from the 2017 American Business Awards
• Ranked as a leader by the Forrester Wave(TM): Search Marketing Agencies, Q4 2017
• Merkle|Comet has won the 2017 Pega Partner Excellence in Thought Leadership Award: Customer Engagement
• Merkle's Dalton Dorne, VP of Marketing, named to the list of Women to Watch in the DMN 2017 Hall of Femme
• Comet Global Consulting, a Merkle company, recognized as the Outstanding Marketing Business Partner of the Year at IBM Amplify 2017 conference
• Received five accolades from Advertising Age's 2017 Agency Report
• Took top honors in seven categories at the 15th Annual American Business Awards, '2017 Stevie Awards'
• Finalist for the Technology Company of the Year in the Maryland Tech Council's Industry Awards Celebration
• Received accolades in two categories from Pittsburgh Business Times' 100 Fastest Growing Companies
• Ranked fourteenth place in EConsultancy's Top 100 Digital Agencies Report 2017
• Awarded a 2017 Landy Award in the Best Enterprise SEM Initiative- Financial Services category by Search Engine Land
• Awarded the Best Use of Search by US Search Awards 2017
• Named the 2017 Search Agency of the Year by MediaPost
• Named the 2017 winner of the Corporate Heritage Award by Marketing Edge
• Named second on AdExchanger's Top Ten Programmatic Agencies list for 2017

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Published Works

• 2013: Published book, It Only Looks Like Magic: The Power of Big Data and Customer-Centric Analytics, by Jennifer Veesenmeyer, Peter Vandre, Ron Park and Andy Fisher
• 2014: Published book, Connected CRM: Implementing a Data-Driven, Customer-Centric Business Strategy, by David S. Williams
• 2015: Published book, The Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms, by Craig Dempster and John Lee

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References

Source of the article : Wikipedia